helen furber

About the Collection

BRAND AND COLLECTION CONCEPT IS DRIVEN BY THE ETHOS THAT SUSTAINABILITY AND DESIGN AESTHETIC ARE BOTH EQUALLY IMPORTANT. PERSONAL VISION IS A SUSTAINABLE & TECHNOLOGY-FOCUSED DESIGN APPROACH, WITHOUT AESTHETIC COMPROMISE.

EUPHEMIA FINAL YEAR BA COLLECTION AIMS TO REDEFINE THE FOOTWEAR PRODUCT LIFECYCLE, PROPOSING A UNIQUE CONSTRUCTION PROCESS. THE ICICA WEDGE DEMONSTRATES THIS CONCEPT WITH MODULAR, GLUELESS CONSTRUCTION AND RECONSIDERED MATERIALS TRANSLATED INTO A STRIKING PRODUCT:

I FELT THERE WAS AN OPPORTUNITY FOR PERFORMANCE FOOTWEAR TECHNOLOGY TO BE APPLIED TO LUXURY, AND IN A WAY WHICH WOULD ALLOW ME TO CREATE A SUSTAINABLE PRODUCT CONCEPT WHICH WOULDN'T BE POSSIBLE WITH TRADITIONAL MANUFACTURING TECHNIQUES. I ALSO FELT THAT WHILST SUBSTITUTION OF MATERIALS IS IMPORTANT, IN ORDER TO BE TRULY MORE SUSTAINABLE THERE NEEDED TO BE A RECONSIDERATION OF THE ENTIRE PRODUCT PROCESS AND MANUFACTURING STRATEGY.

SPONSORED BY Y-3 ADIDAS, NATUREALLY ORGANIC LEATHER & STUDIO VAN DER GRAAF

PHOTOS DAVID ABRAHAMS, STYLING NATALIE FISHER

WITH SPECIAL THANKS TO EVERYONE INVOLVED WITH THIS PROJECT.